Tourism planning and development Essays

Tourism planning and development Essays Tourism planning and development Essay Tourism planning and development Essay Visions and ends of Croatia? One of Croatia s chief ends is the accession to the European Union. This end is besides referred to the touristry and travel industry because it would assist Croatia to set up a new image and to rush up the whole station war Reconstruction procedure that should set up the Croatian trade name on the market. Another end of Croatia is the recovery of the travel and touristry demand that has decreased after the war in 1990. The end of Croatia is besides to spread out and restitute touristic substructures which are one of the biggest challenges for Croatia at this minute ; sweetening of the merchandise and service quality, and besides to duplicate the GDP. Croatia has the end to foreground the strategic importance of travel and industry, develop the human capital required for touristic expand, promote unfastened markets, match public and private substructure to client demand, increase technological development in the travel and touristry sector and to advance and protect the natural, cult ural and societal environments. The vision of Croatia is to go a sustainable tourer finish that is utilizing its potency to the upper limit and to agitate the current image of a low cost finish and to warrant the slogan Croatia-the Mediterranean as it one time was . Rivals of Croatia? The chief rivals of Croatia are: Spain, Italy, Turkey and Greece. But, in the competition group we can besides include France, Tunisia, Austria, Bulgaria, the Czech Republic, Germany, Malta, Poland, Romania and Slovenia, but these states have a smaller competition consequence on Croatia comparing to the first four states mentioned. Croatia is a really specific state because every part offers different male monarch of attractive forces, activities, adjustment, amusement etc. Croatia s biggest advantage over these rivals is the beauty of the seashore and islands ; clean sea H2O, warm clime and the untasted traditional civilization. Critical Components for the development and execution of Croatia s touristry industry? For Croatia in order to accomplish the prognosiss or even to be better and to transcend the prognosiss there are some cardinal factors or constituents that have to be satisfied and implemented. In the first topographic point they include a favourable authorities and financial policy, a clime that is making a positive consequence on the concern offering inducements for investing, a effectual selling and publicity scheme, and besides environmental friendly political relations. Long-run programs have to be developed that are clearly defined and they must be the counsel to the national and local populace and private sector. These sorts of programs should be developed in audience with all the stakeholders. Planning and selling is indispensable for the hereafter development of Croatia s travel and touristry industry. Croatia as a touristic finish should pull new investors and by that manner integrated new markets. Macro A ; Micro Environment Concerns for Croatia In the footings of the macro environment, the Croatian Government should attach to go and tourism strategic precedence and to implement that in the policies for employment, trade, investing, instruction, and environmental protection. The strategic importance of travel and touristry should be communicated to all degrees of the local communities, and the authorities industry. All the authorities sections that are connected or affected by travel and touristry should be involved in developing and implementing national touristry policy. In the footings of the micro environment, the authorities is at that place to guarantee the conditions for the market assurance and sustainable development. Power is being decentralized to the local authoritiess, while the engagement and influence of the private sectors is increasing the procedure. There are several precedences such as the acceleration and expand of denationalization in more sectors of travel and touristry runing from transit and investing . Analysis of Croatia s touristry industry The major beginnings in footings of reachings in Croatia were Germany, the domestic Croatian market, Czech Republic and Austria. There was a changeless addition of foreign and domestic reachings from the twelvemonth 2002. Croatia s touristry industry is characterized by a high seasonality of demand. The peak months of the season ( July and August ) generate more than 65 % of all overnights and 54 % of reachings. During the winter season runing from October to March Croatian touristry industry is bring forthing 5 % of overnights and 11 % reachings. Independent travel of tourers is present in Croatia ; more than 69 % . A positive thing for Croatians touristic industry is the repetition concern. Almost 64 % of foreign visitants have already visited Croatia for at least two times. Domestic tourers are besides really of import for Croatia because they make 17 % of reachings and 12 % of overnights. A large strength for the Croatian touristry industry is the fact that 91.1 % of visitants ar e for the remainder A ; relax by the seaside grounds in Croatia ; 36, 1 % for pleasance and merriment and 32.5 % are sing natural attractive forces. Croatia has in entire 722.525 beds and bivouacing topographic points. There are 419 hotels with 49,380 suites and 6,286 suites are located in four or five star hotels. The one-year on Croatian hotels showed that the mean tenancy in the twelvemonth 2001 was 42 % and the mean day-to-day room rate was ˆ35.50 and the hotels gross operating net income was 22 % . Appraisal of Croatia s touristry industry Hrvatska is still in the procedure of recovery from the war that stopped and slowed the development of travel and touristry. The biggest job of war was the desolation of the touristic substructure in which a big sum of money is being invested. After the war Croatia was able to retrieve its touristry industry but easy. The biggest challenge now is to make and advance new competitory advantages. Croatia has a alone landscape with over 1000 islands, it is in a good geographical place which makes it easy accessible by land or by sea. It has a population of 4.4 million. Croatia has three typical geographical and climate parts. Croatia has diverse historical and cultural attractive forces, archaeological sites dating from Roman, Gothic, Renaissance and Baroque periods. The strategic location is of major importance for Croatia because the historic Europe to Asia path is go throughing trough Croatia. Croatia has nine international airdromes, four are located on the seashore and three of them are located on islands. There is besides a big figure of little ports or local and regional importance, but there are besides six international ports in Croatia. Recommendations Croatia in fact has all the necessary natural resources for a successful touristry industry and on which new touristic merchandises can be built. New merchandise offerings have to be produced in order to pull the sophisticated clients. Diversification would guarantee the sustainable growing of the industry for the benefit of all stakeholders. There will ever be a demand for low budget touristry for those clients that ca nt afford expensive holiday and those tourers have besides to be accepted. It is of import that the market becomes cognizant of the environmental friendliness of Croatia every bit good as the alone finishs and attractive forces. That should guarantee future touristry growing, and it should assist Croatia to set up and clear up its market image.